Browsing by Author "SIACHIWENA, Victoria"

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    Analyzing the Effects of Incorporating Corporate Social Responsibility into Project Management Strategies: A Case Study of Trade Kings Limited
    (University of Lusaka, 2025) SIACHIWENA, Victoria
    The Impact of Incorporating Corporate Social Responsibility (CSR) in Project Management strategies was analyzed in this study. The study investigated how Trade Kings Limited utilizes CSR principles in its project management processes, evaluates the impact of CSR driven project management on stakeholder engagement and satisfaction, and examines the manner in which CSR initiatives contribute to the firm’s competitive advantage. Theories from which the research was based include Stakeholder Theory, Porter and Kramer’s Shared Value Theory and the Triple Bottom Line framework. An explanatory sequential design mixed methods approach was used with 148 questionnaire responses and 5 semi structured interviews. Descriptive statistics and ANOVA were utilized to analyze quantitative data, and thematic analysis for qualitative data. The findings show high levels of CSR integration into Trade Kings’ project management processes but inconsistencies are observed across departments. Positive influence of CSR driven project management on stakeholder engagement and satisfaction was registered in terms of trust and loyalty as key outcomes. Other than this, the CSR initiatives provided Trade Kings with competitive advantage in terms of increased brand reputation, market share growth and customer loyalty while noting variability in customer retention metrics. The findings in this study support the premise that strategic integration of CSR can address the needs of the society while creating economic value. As much as the CSR is integrated to a high degree across various departments, variation across the different departments demands that CSR practices be standardized by means of structured training programs, clear documentation, and monitoring. Engagement mechanisms in stakeholders should have a regular feedback mechanism, community involvement, and transparent communication to meet the expectations for a better relationship of stakeholders from the CSR initiatives. Therein, core business strategies need to embed CSR as part of Trade Kings' core business strategies to maximize value from a societal viewpoint and business wise, thereby multiplying the benefits accruing to both and strengthening its competitive advantage. Keywords: Corporate Social Responsibility (CSR), Project Management, Stakeholder Engagement, Competitive Advantage, Trade Kings Limited, Triple Bottom Line, Shared Value Theory, Stakeholder Theory, Brand Reputation, Sustainability.