Browsing by Author "SHIKAAZE, Gerald"

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    Analyzing the impact of motivational strategies on employee performance at Sesheke Town Council
    (University of Lusaka, 2025) SHIKAAZE, Gerald
    This study investigates the impact of motivational strategies on employee performance at Sesheke Town Council. The primary objectives were to identify the motivational strategies implemented, assess their influence on employee performance, examine the relationship between these strategies and performance, and explore employees’ perceptions of their effectiveness. Guided by Herzberg’s Two-Factor Theory, the study employed a convergent parallel mixed method design. Quantitative data were collected through questionnaires, complemented by qualitative insights from in-depth interviews with five key informants. Out of the target population of 200 employees, 186 responses were received, achieving a response rate of 93%. Findings revealed a youthful and educated workforce, with significant potential for innovation and performance enhancement. The data analysis used for quantitative data was statistical packages for the social sciences (SPSS) and qualitative data was content and thematic analysis. However, disparities in educational qualifications posed challenges for roles requiring advanced skills. While most employees viewed motivational strategies favourably, there was notable dissatisfaction with financial rewards, health benefits, and promotion opportunities. The majority of employees acknowledged training and skills development initiatives as highly effective, emphasizing the importance of capacity building. Additionally, a positive work environment and strong peer relationships were identified as critical motivators. Regression analysis confirmed a statistically significant relationship between competitive salaries and employee retention, highlighting the role of financial incentives in fostering motivation and performance. This study contributes to the literature by addressing gaps in understanding the practical application of motivational strategies within local government institutions in Zambia. It underscores the importance of aligning motivational approaches with demographic and organisational dynamics to achieve optimal results. Recommendations include reviewing salary structures, enhancing nonmonetary benefits, and adopting transparent promotion practices. The findings provide a framework for policymakers and administrators to design and implement strategies that effectively boost employee engagement and organisational performance. The study offers valuable insights into the critical role of motivation in enhancing public service delivery, reinforcing the premise that well-designed motivational initiatives are indispensable for fostering a committed and high-performing workforce in local government settings.